Trends: home care gets more clinical and specialised
Home care is traditionally viewed as more non-skilled, non-medical care, such as transportation, companionship or light housekeeping services. That perception has been shifting in the recent years, with several corporations touting launches of specialized care programs for common health risks such as heart failure, dementia and other complex medical conditions. The passing of time only points to home care being more clinical and specialized.
This has piqued the interest of association of healthcare professionals such as the National Association for Home Care & Hospice (NAHC), which serves to promote, protect and advance the highest quality health care possible at home.
Why this trend? You might ask
For starters, statistically speaking, specialised care programs have been shown to generate more revenue. For example, Cypress HomeCare Solutions, a home care provider specialising in dementia, the care service line accounts for about one-fifth its overall revenue mix, with significant margins compared to its other packages. Specialised programs can also lead to new revenue streams as well, since some organizations have launched programs and then opened them up to competitors for paid training.
What about Person-centered care?
Person-centered care has gained more traction. This has caused a major impact on the home care industry. With person-centered care, home care agencies focus on comprehensive patient home care. Apart from providing improved quality of care and patient outcomes from a clinical perspective, person-centered care also pays serious attention to the patient’s emotional, social, spiritual and financial health requirements.
Improved home care services technology
Home care service providers have the opportunity to use technology to improve their services. They are now able to provide good quality services at lower costs. With technological advancement, a range of powerful devices can instantly record and transmit vital health data and also allow communication between patients and doctors.
Clients are now able to self-report health metrics and with devices like Alexa, the feelings of loneliness have drastically reduced. This information can be used to personalize the experience and requirement of the patients.
Improved home care provision
New Medicare Advantage opportunities have the potential to drive more specialized and clinical care. Home care providers will be relied on while formulating health plans for their ability to care for the older population with multiple chronic and complex conditions without having them go to hospitals. Providers that can identify specialized programs with proven results will have a competitive edge in securing such partnerships. Various association of healthcare professionals have expressed interest in identifying these specialized programs to improve home care provision.
Specialised care programs, which come potentially with higher wages, can also help agencies attract and retain caregivers. Financial gains aside, acquiring clinical expertise in dementia, COPD or heart failure enriches workers’ resumes for future job hunts. Furthermore, continued investment in specialized care programs by companies shows that they value their workers and the quality of care they’re providing.
A good example of such home-based care franchise organisation exhibiting this trend is ComForCare in Michigan. The company has recently announced its plan to roll out private-duty nursing services in all its locations so that they can serve more people.